New changes in TikTok advertising algorithms

Advertising algorithms are rapidly evolving on leading platforms in 2024. This affects both the activity of advertising campaigns and affiliate marketing. The main features of new algorithms are improving user experience and protecting customers’ personal data. Webmasters are adapting to the new advertising algorithms, as well as developing actual strategies taking into account the updates.

What changes in advertising algorithms with Facebook and Google, you can read here.

TikTok innovations in 2024

The most popular platform for webmasters is TikTok. The algorithms are evolving at a rapid pace, allowing the platform to maintain high engagement and personalization. TikTok is increasingly incorporating AI when showing adverts. This takes into account the behavior of visitors to the platform as well as their interests.

Important changes

1. Analytics tools are improving and advertisers can conduct in-depth analyses. The webmaster understands both the effectiveness of the advertising campaign and the current behavior of visitors.
2. The FYP algorithm is designed to analyze how visitors interact with advertising content. FYP offers the most relevant adverts.
3. Many creativity. TikTok algorithms focus on interesting videos that attract users. The wishes of the audience are taken into account, after which the algorithms automatically select suitable videos.

How to quickly adapt to innovations

• test all current formats of creativity. The popular platform is suitable for testing almost all creativity formats. With this feature, you can find the most effective solutions;
• native content. TikTok has an increasing number of organic videos that perfectly complement the overall content. Creatives honed for natural, rather than advertising videos, work most effectively. Challenges, music compositions, trends are suitable for attracting users’ attention;
• TikTok Pixel. This TikTok tool is designed to collect data on the behavior of site visitors. You will be able to quickly set up advertising campaigns, find relevant options for each vertical.

We recommend reading the article ‘How to test and scale advertising campaigns in TikTok in 2024’.

Adapting to updates: general recommendations

1. Optimization for mobile gadgets. Mobile traffic is very popular, so it is necessary to publish adapted content on the sites. Advertising should be adapted for autonomous gadgets.
2. Use of creative content. Relevant and high quality content suits any platform. Invest in creative solutions, develop native and engaging adverts.
3. Content Automation. Automation tools are especially popular on TikTok. Ads don’t need to be set up manually, but rather focus on more important tasks.
4. New privacy requirements. TikTok Pixel is suitable for webmaster to get results without third-party cookies.

Algorithms are changing, so webmasters need to react quickly. The people who can instantly adapt to the innovations will get the most out of any advert.